Course Name | Market Research for Designers |
Code | Semester | Theory (hour/week) | Application/Lab (hour/week) | Local Credits | ECTS |
---|---|---|---|---|---|
FFD 403 | Fall/Spring | 2 | 2 | 3 | 5 |
Prerequisites | None | |||||
Course Language | English | |||||
Course Type | Elective | |||||
Course Level | First Cycle | |||||
Mode of Delivery | - | |||||
Teaching Methods and Techniques of the Course | ||||||
Course Coordinator | - | |||||
Course Lecturer(s) | ||||||
Assistant(s) |
Course Objectives | The objective of this course is to provide information for marketing, fashion marketing, consumer behavior and market research from the perspective of fashion industry. |
Learning Outcomes | The students who succeeded in this course;
|
Course Description | This course provides a broad overview of marketing in the fashion and design field, marketing research and consumer behaviors from a fashion industry perspective. |
Related Sustainable Development Goals | |
| Core Courses | |
Major Area Courses | X | |
Supportive Courses | ||
Media and Managment Skills Courses | ||
Transferable Skill Courses |
Week | Subjects | Required Materials |
1 | Introduction To The Course | |
2 | General introduction to Marketing | McDaniel, Carl jr_ Gates, Roger-Marketing Research Essentials 8th edition-Wiley (2013), Chapter 1 Philip Kotler, Gary Armstrong-Principles of Marketing - Global Edition-Pearson (2015),Chapter 1 |
3 | Fashion Marketing | Patricia Mink Rath, Stefani Bay, Richard Petrizzi, Penny Gill-The Why of the Buy Consumer Behavior and Fashion Marketing - Fairchild Books (2014), Chapter 2 Consumer Behavior, Marketing, and Fashion: A Working Relationship |
4 | Consumer Behaviour | McDaniel, Carl jr_ Gates, Roger-Marketing Research Essentials 8th edition-Wiley (2013), Chapter 1 |
5 | Consumer Behaviour in the Fashion and Design Field | Patricia Mink Rath, Stefani Bay, Richard Petrizzi, Penny Gill-The Why of the Buy Consumer Behavior and Fashion Marketing - Fairchild Books (2014), Chapter 1 |
6 | Market Research | McDaniel, Carl jr_ Gates, Roger-Marketing Research Essentials 8th edition-Wiley (2013), Chapter: Problem Defi nition, Exploratory Research, and the Research Process |
7 | Market Research Process | McDaniel, Carl jr_ Gates, Roger-Marketing Research Essentials 8th edition-Wiley (2013), Chapter: Problem Defi nition, Exploratory Research, and the Research Process |
8 | Market Research to understand Consumer Behaviour | McDaniel, Carl jr_ Gates, Roger-Marketing Research Essentials 8th edition-Wiley (2013) |
9 | Mid- Term Project Presentations | |
10 | To gain Customer Insights | Patricia Mink Rath, Stefani Bay, Richard Petrizzi, Penny Gill-The Why of the Buy Consumer Behavior and Fashion Marketing - Fairchild Books (2014), Chapter 13: How Fashion Consumers Buy |
11 | To gain Customer Insights | Patricia Mink Rath, Stefani Bay, Richard Petrizzi, Penny Gill-The Why of the Buy Consumer Behavior and Fashion Marketing - Fairchild Books (2014), Chapter 13: How Fashion Consumers Buy |
12 | Consumer Decision Making | Patricia Mink Rath, Stefani Bay, Richard Petrizzi, Penny Gill-The Why of the Buy Consumer Behavior and Fashion Marketing - Fairchild Books (2014) Chapter 13: How Fashion Consumers Buy |
13 | Global Consumers of Fashion and Design | Patricia Mink Rath, Stefani Bay, Richard Petrizzi, Penny Gill-The Why of the Buy Consumer Behavior and Fashion Marketing - Fairchild Books (2014), Chapter 14: Global consumers of fashion and design |
14 | Final Project Presentations | |
15 | Semester Review | |
16 | Semester Review |
Course Notes/Textbooks | McDaniel, Carl jr_ Gates, Roger-Marketing Research Essentials 8th edition-Wiley (2013) ISBN: 978-1-118-24932-1 Patricia Mink Rath, Stefani Bay, Richard Petrizzi, Penny Gill-The Why of the Buy Consumer Behavior and Fashion Marketing - Fairchild Books (2014) ISBN: 978-1-60901-898-6 |
Suggested Readings/Materials | Philip Kotler, Gary Armstrong-Principles of Marketing - Global Edition-Pearson (2015) ISBN: 978-1-292-09248-5 Consumer Behavior and Fashion Marketing - Fairchild Books (2014) ISBN: 13: 978-1-60649-904-7 |
Semester Activities | Number | Weigthing |
Participation | 1 | 10 |
Laboratory / Application | ||
Field Work | ||
Quizzes / Studio Critiques | ||
Portfolio | ||
Homework / Assignments | 1 | 20 |
Presentation / Jury | ||
Project | 1 | 40 |
Seminar / Workshop | ||
Oral Exam | ||
Midterm | 1 | 30 |
Final Exam | ||
Total |
Weighting of Semester Activities on the Final Grade | 4 | 100 |
Weighting of End-of-Semester Activities on the Final Grade | ||
Total |
Semester Activities | Number | Duration (Hours) | Workload |
---|---|---|---|
Course Hours (Including exam week: 16 x total hours) | 16 | 2 | 32 |
Laboratory / Application Hours (Including exam week: 16 x total hours) | 16 | 2 | |
Study Hours Out of Class | 10 | 2 | 20 |
Field Work | |||
Quizzes / Studio Critiques | |||
Portfolio | |||
Homework / Assignments | 1 | 20 | |
Presentation / Jury | |||
Project | 1 | 23 | |
Seminar / Workshop | |||
Oral Exam | |||
Midterms | 1 | 23 | |
Final Exams | |||
Total | 150 |
# | Program Competencies/Outcomes | * Contribution Level | |||||
1 | 2 | 3 | 4 | 5 | |||
1 |
| X | |||||
2 |
| ||||||
3 |
| X | |||||
4 |
| ||||||
5 |
| X | |||||
6 |
| X | |||||
7 |
| X | |||||
8 |
| X | |||||
9 |
| X | |||||
10 |
| X | |||||
11 |
| X | |||||
12 |
| X | |||||
13 |
| X |
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest